ATLANTIC GRILL
A popular seafood restaurant in Midtown was expanding and needed a new logo and identity. The refined typography of the logo is strengthened with accents of bold red nautical stripes. Various neutral tones add visual depth.

 
 

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Stationery is clean, crisp and fresh. The rounded corners of the die-cut business card add a sophisticated element.

 
 

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Menu jackets are custom designed using the brand colors. The design allows for each day’s menu to be easily changed.

 
 

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Interior view of the menus. The typography is clean and legible.

 
 

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Graphic identity extends to promotional postcards and other guest items.