A popular seafood restaurant in Midtown was expanding and needed a new logo and identity. The refined typography of the logo is strengthened with accents of bold red nautical stripes. Various neutral tones add visual depth.



Stationery is clean, crisp and fresh. The rounded corners of the die-cut business card add a sophisticated element.


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Menu jackets are custom designed using the brand colors. The design allows for each day’s menu to be easily changed.


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Interior view of the menus. The typography is clean and legible.


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Graphic identity extends to promotional postcards and other guest items.