We designed the logo and graphic identity for a popular burger joint with multiple locations.


 

01-Bills-biz card

Business Cards.


 

 

02-BillsNewsCard

A postcard with reviews set in a “newspaper column” style is in line with the casual nature of the restaurant.


 

 

03-Bills-brand cards

A branded informational postcard for guests.


 

 

04-BillsMenus

Large format menus are presented in a classic sleeve that is perfect for casual dining.


 

 

05-Bills-Posters

Posters announcing various events.


 

 

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Branded napkins and other items.


 

 

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Meatpacking District Location: A neon window sign and a graphic strip that runs around all windows.


 

 

Rockefeller Center Location: Permanent Signage


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Exterior lettering is custom typography, cut from bronze. Windows have a graphic strip wrapping along the bottom edge to provide visual unity.


 

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Windows and doors at the concourse level.


 

 

 

Rockefeller Center: Pre-Opening Teaser Signage


Window wraps featuring distressed type and textures were used to promote the opening of the restaurant while it was still under construction. The signature “ketchup & mustard” red and yellow of the brand against a gray concrete texture made it very eye-catching.


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