POSTCARD INN ON THE BEACH
The visual identity for this charming beachside hotel has an eclectic, nostalgic feel that echoes the interior spaces and guest rooms. We were inspired by road trips and beach outings, vintage postcards and faded family photographs.

 

02-PCI-Stationery 013113

Stationery is printed on natural vellum paper to add warmth and a “sunny” feel;  the red and navy blue inks are reminiscent of vintage correspondence.

 

03-PCi-Postcards

A series of five postcards are complimentary for the guests. Each image was altered with a polaroid transfer technique,
which emphasizes the creative nature of the location.

 

04-PCI-Weddings

This brochure for on-site weddings emulates a vintage photo album, with a wrap-around cover and personal notes from the “bride”.

 

05-PCI-Map

We sketched and painted this map that was used to showcase various stations at the opening party.

 

06-PCI-WishCard

Packaging for the gift card is printed in duotone inks on watercolor paper.

 

07-PCI-Exterior

Exterior signage was designed and installed to specifications by local fabricators.

 

08-PCI-tags

“Do Not Disturb” tags are custom made and die-cut in the shape of a surfboard. A red luggage tag is a popular item at the gift shop.

 

09-PCI-Ad1

 

10-PCI-Ad2

Ads for various events and offers run in local and national media, and online.