SAMMY D’S
A 24-hour East Coast diner in Harrah’s Atlantic City has a retro feel and plenty of humorous touches. Branding reflects

the chef’s irreverent and larger-than-life personality.



 

01-SD-Stationery

Stationery is classic and light-hearted. An icon of the chef appears in the corner of the envelope.



 

SD-Postcards

We searched for vintage postcards of Atlantic City and added a message written by a sky-writing plane.



 

SD-Placemats

Placemats are printed with historical facts about Atlantic City.



 

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Menus for the busy diner-style eatery must be practical and sturdy as well as visually appealing. Covers are decorated with old postcards; in true diner style, the pages are laminated and spiral bound.



 

sammy1

Custom pint glasses are marked with a “measurement” system.



 

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Coasters with tongue-in-cheek messages.



 

04-SD-Shopping Bags -big

Takeout bags.